Taking us to another level, they manage to convince audiences by demonstrating truthfulness, truth, and trust. Believe it or not, that is Grok's open-way operation-learning system. To stay, it's also great publicity when people know what they should expect when visiting. The same philosophy holds for GMB listing optimization (Google My Business): accurate information about your business, new photos, and reviews get answered. Those involve the activities showing that you are active and value customers. Not at all like a mere higher rank, but true trust. The best part about transparency is that people often come looking for you instead of at the other end of the prism.